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Change is brewing in the world of production print, and if you’ve heard about Xerox’s recent decision to discontinue some of its legacy production printers, you might be wondering, “What does this mean for my business?”
At Strategic Technology Partners of Texas (STPT), we understand how confusing and concerning these industry shifts can be. After all, we’ve been a trusted print vendor for nearly 40 years and have partnered with Xerox every step of the way.
In this blog, we’ll break down Xerox’s decision, explore the trends shaping the production printing industry, and explain what this means for manufacturers, vendors, and you—the valued customer. By the end, you’ll have a clearer picture of where the industry is headed and how to plan your next steps confidently.
Setting the Stage: Xerox’s Big Announcement
In April 2024, Xerox announced a significant pivot in its production print business: the discontinuation of the iGen 5 Press and Nuvera Presses, two staples in the production printing world. These platforms have helped shape the industry, offering high-quality and high-volume printing for decades. Xerox cited its focus on simplifying offerings, improving workflow automation, and emphasizing scalable technologies as reasons for the shift.
This decision is part of Xerox’s broader Reinvention Strategy, which aims to streamline its product lineup and invest in innovative solutions like AI-powered tools, workflow software, and digital services. The company will continue to support legacy devices under existing contracts while concentrating on newer products like the Iridesse, Versant, PrimeLink, and Baltoro Inkjet Press.
Discover Xerox’s portfolio of digital solutions and advanced devices with our helpful guide.
Key Trends Shaping the Printing Industry
The production printing industry is evolving rapidly, influenced by technological advancements and shifting customer needs. Here are some of the most significant trends:
1. The Rise of Inkjet Technology
Inkjet printers are becoming the go-to solution for high-end production due to their ability to handle large volumes with impeccable quality. They offer:
- Consistent color control and tight registration.
- Workflow automation when paired with digital front-end (DFI) devices.
While inkjet has its advantages, it’s not without challenges, such as higher upfront costs and maintenance requirements compared to laser printers. Learn more about the difference between inkjet and laser printers here.
2. Demand for Workflow Automation
Workflow solutions like Xerox’s FreeFlow Software are transforming how businesses manage production. Automation reduces manual errors, improves efficiency, and supports faster turnarounds.
3. Personalization and Data-Driven Printing
Customers want more than just printed materials—they want personalized experiences. Technologies like XMPie allow print providers to create tailored marketing materials that resonate with audiences.
Want to learn more about how the printer industry is evolving? Check out our blog on the top trends shaping the printer industry.
Why Xerox Made the Move
Xerox’s decision to discontinue two of its legacy production printers stems from a desire to stay ahead in an ever-changing market. Here’s why:
- Simplification: By retiring older platforms, Xerox can focus on products and services that better align with the hybrid workplace and today’s economic buyers.
- Innovation: The company is channeling resources into next-gen solutions like Predictive AI Pro, intelligent assistants, and scalable production technologies.
- Market Adaptation: Shifting to a partner-enabled go-to-market model allows Xerox to better meet customer preferences and expand its reach.
Check out our blog on Xerox's Robotic Process Automation and the Future of Printer AI Technology.
Impact on Manufacturers and the Market
When a major player like Xerox changes course, it has ripple effects across the industry. Here’s what we anticipate:
- Other Manufacturers May Follow Suit: While no one can predict the future, other companies might assess their portfolios and make similar moves to focus on innovation and efficiency.
- A Competitive Push: With Xerox refining its offerings, competitors may step up their game, introducing advanced features and services to capture market share.
- Opportunities for Collaboration: Xerox’s increased reliance on partners creates new opportunities for vendors like us to offer comprehensive solutions to customers.
Challenges and Opportunities for Print Vendors
At STPT, we see Xerox’s reinvention as both a challenge and an opportunity:
Challenges:
- Navigating Change: Helping customers transition from legacy devices to newer technologies requires careful planning and support.
- Educating Customers: It’s crucial to explain the benefits of modern solutions while addressing concerns about cost and learning curves.
Opportunities:
- Expanding Offerings: As a long-time Xerox partner, we’re excited to expand our Xerox product and solution offerings.
- Enhancing Automation: Xerox’s focus on workflow automation aligns perfectly with our mission to help clients work smarter, not harder.
What This Means for Customers
If you’re currently using the iGen 5 or Nuvera Press, you’re likely wondering what comes next. Here’s our advice:
- Evaluate Your Current Needs: Assess whether your existing equipment meets your print volume and quality requirements or if it’s time to upgrade.
- Explore Scalable Options: Xerox’s remaining lineup, including the Iridesse and Versant presses, offers versatile solutions for various applications.
- Consider Inkjet: If you’re looking for high-volume capabilities with exceptional quality, inkjet might be worth exploring.
- Partner with Experts: Transitioning to new equipment can be daunting, but with the right partner, you’ll have the guidance you need.
Our Take: A Step Forward
While it’s always bittersweet to see industry staples like the iGen 5 and Nuvera retired, we believe Xerox is making the right move by focusing on innovation. Manufacturers must adapt to changing market demands, and Xerox’s commitment to automation, personalization, and cutting-edge technology positions it—and its customers—for success.
Contact STPT for Expert Guidance
Change can be overwhelming, but you don’t have to navigate it alone. At Strategic Technology Partners of Texas, we’ve spent nearly 40 years helping businesses thrive in the ever-changing world of production printing.
Not sure how this affects your business? Reach out to us, and our experts will help you find a solution that works for you. Whether you have questions about your Xerox equipment or want to explore your options, we’re here to help.
Let’s work together to ensure your printing operations are ready for the future.
