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If you’re in sales and you want to build a long-term, lucrative career, there’s one place where the momentum is unmistakable: Texas. According to CompTIA’s State of the Tech Workforce 2025 report, Texas is projected to add more tech jobs in 2025 than any other state, with over 40,000 new positions.
This rapid growth not only benefits engineers and developers but also creates one of the richest landscapes in the country for technology sales professionals. Professionals who aim to increase their income, expand their network, and advance their careers.
And this isn’t just a hype bubble or a short-lived boom. Texas has the size, the economy, and the business environment to back it up.
As a business in Texas for nearly 40 years, we’ve worked with sales professionals who thrive in the tech space. We want to share what we know about this market and why it’s more exciting than ever.
Table of Contents
- Texas Is a Thriving Technology Hub
- Why Tech Growth Equals Opportunity for Sales Professionals
- Why Print and Document Technology Still Matters
- The Advantage for Sales Pros in the Print & Workflow Solutions Space
- The Sales Culture in Texas
- The Personal Payoff for Sales Professionals
- Why STPT Is Investing in the Next Generation of Tech Sales Talent
- Conclusion & Next Steps
Texas Is a Thriving Technology Hub
Texas has become one of the most dynamic tech ecosystems in the country. Major corporations continue opening offices and relocating their headquarters here, while new startups launch every day across Dallas–Fort Worth, Austin, Houston, and San Antonio. The state’s pro-business policies, lack of income tax, central geography, and resilient economy make it a magnet for innovation.
The result is a fast-growing market with endless B2B relationship potential.
To reinforce the scale of this opportunity: Texas now has the second-largest tech workforce in the entire country, with more than 970,000 tech workers.
That means Texas isn’t just growing fast, it’s already one of the biggest technology markets in the U.S.
More tech companies = more customers.
More customers = more relationships to build.
More relationships = more recurring revenue and long-term growth for sales professionals.
Why Tech Growth Equals Opportunity for Sales Professionals
Unlike industries that fluctuate, technology is a universal need. Every business relies on it. From schools, hospitals, law firms, construction companies, banks, manufacturers, municipalities, and beyond. This creates a wide-open field for sales consultants who want a territory they can truly grow into.
In Texas, specifically, opportunity is greater because:
- There’s a higher concentration of growing companies
- SMBs make up the overwhelming majority of Texas businesses
- Tech spending continues to rise year over year
- Organizations are modernizing infrastructure, workflows, and security
For salespeople, this translates to a stable pipeline and a long runway, rather than navigating a competitive and shrinking market.
Why Print and Document Technology Still Matters
A lot of people assume “everything is digital now,” but in the real world, documents still run business operations. What has changed is how those documents are printed, secured, tracked, routed, and integrated into digital workflows.
That’s why modern print technology has evolved into a core component of IT strategy, especially in a hybrid-work era.
Businesses now care about:
- Security (printers and MFPs are network endpoints)
- Automation and workflow efficiency
- Cost control and transparency
- Remote print and cloud management
- Compliance (HIPAA, FERPA, CJIS, etc.)
This creates real business problems that skilled sales professionals can solve. Rather than simply pushing hardware, they can focus on providing meaningful solutions that truly meet their clients' needs.
The Advantage for Sales Pros in the Print & Workflow Solutions Space
A sales career in this niche is uniquely rewarding because it combines print, SaaS, security, and long-term managed services. At Strategic Technology Partners of Texas (STPT), our offering includes:
- Xerox office and production printers
- Document management software like DocuShare
- Print management software platforms like Y Soft SAFEQ and PaperCut
- Managed Print Services through e-valet (including automatic toner fulfillment)
- Workflow automation and digital transformation solutions
This gives a sales professional multiple avenues for revenue, including recurring contracts, software, services, and long-term account growth instead of just one-and-done transactions.
The Sales Culture in Texas
Texas is a relationship-driven market. People here still value handshakes, local partnerships, and doing business with someone they trust. That plays directly into the strengths of consultative sellers who:
- Build relationships and not pressure-filled transactions
- Enjoy community networking
- Like being the local “go-to” partner for businesses
When you combine Texas's unique relationship culture with a technology-driven market, you get one of the strongest environments in the country for building and growing a book of business.
The Personal Payoff for Sales Professionals
Technology sales in Texas offers:
- High earning potential
- Long-term career stability
- Opportunities to become a known expert in your territory
- Recurring revenue through contracts and services
- Upward mobility as your portfolio grows
This is a path where your effort compounds over time.
Why STPT Is Investing in the Next Generation of Tech Sales Talent
Our company has spent decades helping organizations optimize their printing, reduce waste, and secure their documents. Today, we continue that mission by offering a wide range of hardware, software, and managed services that help businesses operate more efficiently. We’re also growing our team to meet market demand.
We give our sales consultants:
- Local support from experienced service technicians
- A strong product portfolio powered by Xerox
- A recurring-revenue business model
- Training, mentorship, and real career paths
Meet the people behind the mission on our Meet the Team page.
Conclusion: A Thriving Market, a Promising Career Path
Texas is expanding faster than almost any tech market in the country. In fact, it has the #1 projected tech job growth and the #2 largest tech workforce nationally, according to CompTIA. The opportunity for driven sales professionals is clear.
If you have experience in B2B sales and want to build a long-term career in a growing technology space, we’d like to talk.
Ready to explore a role?
Send your resume to: info@stptexas.com
Want to learn more first?
Visit our About Us page to see who we are and what we do.
