Are you confused about the various ways to buy from Xerox? With so many options available, it's easy to feel overwhelmed. Should you go directly to Xerox or work with a local dealer? Does it matter if you’re a small business or a large enterprise?
At Strategic Technology Partners of Texas (STPT), we often hear these questions from customers. That’s why we’ve put together this guide—to help you navigate the different purchasing options and find the one that fits your needs. Whether you're a small business or a large organization, we’ll walk you through the four ways to buy a Xerox printer and help you understand the pros and cons of each method.
The Evolution of Xerox Purchasing Methods: A Brief History
Why does Xerox offer multiple ways to buy its printers? To understand, we need to look back at how its sales strategies evolved.
Originally, Xerox sold their printers directly to the end users. This worked well for large organizations that needed a direct relationship with the manufacturer. However, as the market grew and diversified, so did the needs of their customers. In the early 1980s, Xerox introduced the agent channel to offer more localized service and support. By the early 2000s, they expanded their reach by acquiring a nationwide dealer organization and later, around 2015, began partnering with resellers and dealers who could offer Xerox products and other brands and services.
Today, Xerox provides four distinct purchasing avenues, each tailored to different types of customers, ensuring that everyone—from small businesses to large enterprises—can find the right fit.
Exploring the Four Ways Buy a Printer from Xerox
Now that we know why these different channels exist let’s examine the four ways to purchase a Xerox printer and what each entails.
1. Direct Purchase from Xerox
This method is ideal for large organizations with complex needs. You work directly with Xerox employees who have full access to all of Xerox’s resources, from specialized training to supply chains.
Pros:
- Direct access to Xerox expertise and systems.
- Custom-built solutions tailored to your specifications.
- Unified service, billing, and supply fulfillment.
Cons:
- Can be slower, as orders are often custom-built.
- Less flexibility in pricing, billing, and delivery options.
Best Fit: Large enterprises that need a direct line to the manufacturer for highly customized solutions.
2. Wholly Owned Subsidiaries
Xerox owns these subsidiaries, but they operate with some local autonomy. They cater to medium to large businesses and can sometimes offer products from other brands as well.
Pros:
- Access to Xerox’s negotiated pricing and contracts.
- Local decision-making for quicker responses.
- Combines the strengths of direct purchasing with some flexibility.
Cons:
- Still somewhat bound by Xerox’s policies and processes.
- May have limited product offerings compared to resellers
Best Fit: Medium to large businesses seeking a balance between direct Xerox support and local agility.
3. “Agents/Dealers”
Agents are locally owned, independent companies that exclusively sell Xerox products directly from the manufacturer and/or as dealers. They offer personalized service and have a strong local presence.
Pros:
- High level of personalized service and local knowledge.
- Access to Xerox training and support.
- Flexibility in service and billing, with some autonomy from Xerox.
- One product offering. Specialization and experts on one manufacturer vs multiple offerings.
- Local and quick responses to customer’s concerns
- Engaged within the local community
- Local partner with backing and support from Xerox.
Cons:
- Limited to Xerox products.
- Availability of specific models may vary.
Best Fit: Small to medium-sized businesses that value local relationships and personalized service.
4. “Resellers/Dealers”
Resellers or dealers offer Xerox products along with other brands. They can vary in size, from small local businesses to large, multi-state operations, and provide a wide range of services beyond just selling printers.
Pros:
- Wide selection of products and services.
- Potential for more competitive pricing.
- Flexibility in service and billing options.
Cons:
- Service quality and pricing can vary depending on the dealer.
- May not have the same level of Xerox-specific expertise as agents or direct channels.
Best Fit: Businesses of all sizes that want a variety of printer brands to choose from.
What Are the Price Differences Between Xerox Purchasing Options?
One question we get asked a lot is about the price variations between these different purchasing methods. The truth is that prices can vary depending on several factors.
For instance, resellers and agents might offer lower prices if they’ve purchased models during a special promotion or bulk discount from Xerox. On the other hand, direct purchases might come with a premium due to the added layers of customization and support directly from Xerox.
Price differences also arise from service levels—some routes may offer more personalized service, which can come at a higher cost, while others may be more transactional with lower overheads.
When comparing prices, it’s important to consider not just the initial cost, but the total value offered, including service, support, and long-term costs.
How do You Choose Your Ideal Xerox Purchasing Method?
So, how do you decide which purchasing method is best for you? Here are some tips:
Assess Your Business Size and Needs: If you are a large organization or have multiple locations and specific needs, direct purchasing might be the best option for you. However, if you prefer local support, consider an “agent/dealer” or reseller. Smaller businesses can benefit from the personalized service these options offer.
Consider the Level of Support You Need: If ongoing support and a direct relationship with Xerox are important to you, you may prefer direct purchasing or wholly-owned subsidiaries.
Evaluate Pricing vs. Value: Don’t just look at the price tag—consider the value you’re getting in terms of service, support, and flexibility.
Reach Out to Local Partners: Contact your local Xerox representatives, including “agents/dealers” like STPT, to discuss your needs and get personalized recommendations.
Making Your Xerox Purchase Decision with Confidence
Choosing the right way to buy a Xerox printer doesn’t have to be daunting. By understanding the four purchasing options—Direct, Wholly Owned Subsidiaries, “Agents/Dealers,” and “Resellers/Dealers”—you can make an informed decision that fits your business needs and budget.
At STPT, we’re here to help you navigate these options and find the perfect solution for your organization. With nearly 40 years of experience, we’re confident in our ability to provide the expertise and support you need to make your Xerox purchase with confidence.
If you’re still unsure about the best way to purchase your Xerox machine, please contact us for more information. Our experts at STPT are ready to discuss your options and find the perfect solution tailored to your needs.
