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When you think of a copier/printer brand, what’s the first name to come to mind?
Maybe it’s HP or Canon because that’s what you used in school. Maybe it’s even Ricoh because that’s what the first office you worked at used. It’s easy to recall or hear about different brand names, but the stakes are a little higher when choosing one for your office equipment. You don’t want to be left with a faulty machine that breaks easily or can’t keep up with your printing volumes.
There are many manufacturers out there that produce durable and efficient machines, capable of printing, scanning, faxing, and more. In the past 35 years, we here at Strategic Technology Partners of Texas have seen them all, whether it’s from selling or servicing them, and we know the unique benefits and advantages that come with each individual brand.
However, when it comes to exceptional quality and industry-leading technology, the brand that has always stood out is Xerox. As an authorized partner, we know the ins and outs of all Xerox devices, and we can confidently say that many organizations would be a great fit for this technology. That’s why we’ll be breaking down four areas where Xerox stands out, so you’ll feel more confident in your journey of finding a printer brand for your organization.
What Sets Xerox Apart from Other Competitors?
Xerox has been at the forefront of copier/printer technology since the invention of the first xerographic image in 1938. Since then, the company has spent more on research and development than any other copier/printer manufacturer, all to bring productivity enhancements to the workplace.
When compared to other brands, Xerox consistently stands out. Whether it’s the difference between Xerox and Canon’s user interface or Xerox’s security compared to HP’s, there’s a clear distinction. Even Ricoh struggles to match Xerox’s advanced document workflow and automation capabilities.
4 Unique Xerox Features
There are endless advantages that come with using Xerox copier and printer technology, but these are four of the most popular:
1. Intuitive & Customizable User Interface
One of the biggest challenges that offices face, especially when training new hires or getting new equipment, is learning how to utilize all the different functions of the machine.
Having a simple-to-understand and easy-to-view user interface makes a world of difference when it comes to using different apps, features, and paper sizes.
- Customizable user interface: Xerox machines allow businesses to personalize their display for commonly used apps and features.
- Consistent UI across all models: No learning curve when switching models—if you know how to use one Xerox, you know how to use them all.
Competitor Comparison: Canon’s UI is less intuitive, and HP lacks consistent UI across different models.
2. Best-in-Class Security Standards
Printers function much like computers, making them vulnerable to cyberattacks. Xerox leads the industry in print security:
- Exclusive partnerships with Trellix & Cisco: Automatic threat detection, real-time monitoring, and protection against cyberattacks.
- FedRAMP Certified: The first Managed Print Services (MPS ) vendor to receive authorization for their cloud-based services. This means they are secure enough for the U.S. government and Department of Homeland Security. Learn more here.
- Secure Print & User Authentication: Control access and encrypt sensitive documents.
Competitor Comparison: HP offers security features but lacks government-grade FedRAMP certification. Canon lacks Xerox’s Security Dashboard, which enables users to quickly review and modify security settings directly on a device.
Read more: Printer Security: Xerox’s Approach & Why It Matters
3. ConnectKey & Productivity Apps
Xerox’s ConnectKey Technology transforms printers into productivity hubs with:
- Cloud & Mobile Printing: Print from anywhere with Xerox Workflow Central, while Canon and HP require third-party services.
- Industry-Specific Apps: The Xerox App Gallery offers apps tailored to various sectors: Healthcare (HIPAA-compliant Share Patient Information app), Legal (Auto-Redaction app), Education (Book2Go).
- AI-Assisted Apps: Apps like Xerox Translate & Print can perform value-added tasks such as recognizing handwritten characters or translating between languages.
Discover the best Xerox productivity printer apps: Top 5 Xerox Printer Apps for Office Productivity
4. Leading in Sustainability & Future-Proofing
Xerox is committed to environmental sustainability and digital transformation:
- Energy-Efficient Printing: Xerox MFPs are ENERGY STAR certified, EPEAT rated, and meet Blue Angel standards.
- EcoBox Recycling Program: Easily recycle used toner and consumables.
- Future-Ready Solutions: Xerox’s Capture & Content Services automate document workflows, converting physical documents into searchable, compliant digital records.
Competitor Comparison: HP and Canon offer eco-friendly initiatives but lack Xerox’s holistic approach to sustainability and automation.
Explore how Xerox prioritizes sustainability: 6 Ways Xerox is Helping to Combat Climate Change
What Makes Xerox the Leader in the Copier & Printer Industry?
With a wide range of devices, best-in-class security, and cutting-edge productivity apps, it’s clear why Xerox remains a top choice. STPT has been supplying businesses with high-quality Xerox machines for over 35 years, helping organizations optimize their print environments.
Still deciding on the best printer brand? Read: Should You Switch to a Xerox Machine?
Take the Next Step - Find the Right Xerox Printer for Your Business.
