Is Xerox a Dying Company? Looking Beyond the Headlines
If you've searched for office printers recently, you've probably come across comments suggesting that Xerox isn't what it used to be. Some people even ask whether the company is going out of business.
Xerox doesn't dominate technology headlines the way it did decades ago, and today's office printing market looks very different from what it was 40 years ago. Businesses print fewer pages than they once did while digital document workflows have become the norm.
Given this, it's easy to assume that these changes mean Xerox is in decline.
As a print vendor for over 40 years, we've seen the printing industry change quite a bit. One thing we've learned is that a company doesn't have to dominate headlines to remain successful. Oftentimes, long-term success comes from adapting to changing customer needs rather than trying to stay in the spotlight.
In our opinion, that's exactly what's happened with Xerox.