Retail vs. Brand vs. Vendor: Where Should You Buy Your Next Printer?
When was the last time you tried to buy a printer and thought, “Why is this so complicated?” Retail stores mostly offer low-cost devices, brand websites showcase every model under the sun, and local vendors offer business-grade equipment. Choosing the right printer is only half the battle. The other half is figuring out where you should buy it.
Where you buy a printer can influence not only how it performs but also what you pay for it in the years to come.
And while STPT is a print vendor, we’re not here to persuade you one way or another. We want to help you understand the real differences among the three main buying routes: retailers, manufacturer websites, and print vendors. Then, you can make the right decision for your business, team, and budget.
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