Who Should I Buy From: Printer Brand or Print Vendor?
When it’s time to buy a new printer, one of the first questions many businesses and organizations ask is: Should we buy directly from the manufacturer, or work with a local print vendor?
It’s a great question, and not always an easy one. The right answer depends on your business’s needs, how much service you want, and what kind of long-term relationship you're looking for. As longtime partners of Xerox and experienced print vendors ourselves, we understand both sides of the equation.
In this guide, we’ll break down the pros and cons of each option, clarify what each buying route really looks like, and help you start making the best decision for your business. If you're feeling unsure, that’s okay, we’re here to help.