There is a general assumption that buying any type of printer will suffice if it’s running and looks the part.    

Printers/copiers are looked at as an afterthought necessity rather than an investment. This is especially the case with larger multifunction printer options.    

Higher-end multifunction printers can cost upwards of $10,000, and if you don’t get the exact model you need, it can cost you more than double in the long run because of service issues and your eventual need to buy the right machine that you should’ve bought in the first place.  

Contrary to popular belief, printers/copiers are complex machines that require tedious research and evaluation.    

Because of their basic functionality, it’s easy to get tricked into thinking that buying any type of printer for your office will suffice and adequately satisfy your printing goals.  

As a local print vendor for over 35 years, we’ve seen this general misconception backfire on customers who were misled by the seeming simplicity of printers and ended up paying more than they would’ve paid if they just bought the right machine in the first place.  

Have you ever typed “printer” into a search engine? 

If you have, then you know of the vast number of options on the market and how time-consuming it can be to sift through them. 

It’s like trying to find the right restaurant to go to in a new city; possibilities seem endless, and recommendations are aplenty.  

Discerning the indiscernible and making your printer-research process as easy as possible is our chief goal in making product review articles, and guiding readers to their ideal printing solution is always the objective.   

At first, buying a printer might seem like a seamless and customary chore.  

“How hard could it be?”, you say to yourself as you browse the marketplace for your new printer. “I’ll just find the first one that’s reasonably priced and has good customer reviews. Easy enough.”  

This is the standard thought process of most consumers who are in the market for a printer, and we don’t blame you.   

Printers seem like a simple office purchase because most people see the machine through the lens of common thought, which is that printers serve the basic office functions and thus, don’t require much research to make a purchase.  

No matter what printer model you invest in, it’s almost inevitable that at some point you will have either a service issue or a service question that needs addressing. 

It can be something as simple as connecting your printer to WIFI, or something as significant as an intricate service issue.   

Because we’ve been a locally managed print vendor for over 35 years, we’ve seen just about everything when it comes to service issues and questions with printers. And for most of those issues, we’ve had the right answer to help address them.