What is the CMYK Color Model? Why Is It Important?
Imagine you're about to print a batch of marketing brochures for an upcoming event. You've spent countless hours perfecting the design, ensuring every detail reflects your brand's identity. But when you receive the printed brochures, the colors are off, and your carefully chosen hues look nothing like they did on your screen. This scenario is all too common and can be incredibly frustrating. The culprit? A lack of understanding of the CMYK color model.
At STPT, we've encountered this issue numerous times in our nearly 40 years in the printing industry. Many people aren't familiar with CMYK, what it stands for, and its crucial role in printing.