5 Ways that Digital Printing Can Impact Your Marketing Strategies

Submitted by Karla Metzler on

If you work in marketing, you know how challenging it is to capture anyone’s attention. Emails are ignored, ads are skipped, and social feeds move too fast to make a lasting impression. Many organizations share the same struggle: breaking through a world already drowning in digital distractions.

Yet digital printing offers a fresh approach. Instead of being relegated to “old school” status, today’s digital presses have transformed into advanced tools that deliver vibrant, personalized, high-quality materials. These assets not only enhance campaigns but also make it easier to connect with customers in ways that linger in their memory.

5 Signs It's Time to Switch to Leasing Your Copier/Printer

Submitted by Keith Metzler on

Remember when you first bought your office printer? It probably felt like the easiest, most cost-effective choice. Buy it once, set it up, and get to work. But as your business has grown, you might have noticed that same machine causing more headaches than it solves. Whether it’s running out of toner at the worst time, breaking down when you need it most, or simply struggling to keep up with demand.

As a print vendor, we work with businesses and organizations every day who hit this exact crossroads. Many started out with a retail-bought printer from a place like Staples or Amazon, but soon realized their needs had outpaced their machine. We’ve helped hundreds of businesses make the switch to leasing, giving them access to better equipment, ongoing support, and predictable costs.

5 Best Printers for College Students (2025)

Submitted by Keith Metzler on

Fall marks the end of summer, bringing cooler weather and a shift in routines. For millions of students, it's not just about saying goodbye to the sunny days but also about beginning a new chapter: starting college. This season marks the end of one summer adventure and the beginning of a college journey with new experiences, deadlines, and opportunities. 

If you're preparing for this transition, chances are you're also searching for essential tools to help you stay organized and efficient, like a printer

College students face high printing costs on campus, often around 20 cents per page. For students in paper-heavy classes, these costs add up quickly, creating a burden on top of tuition, food, and housing fees. Additionally, finding printing stations on campus can be difficult and time-consuming.

Investing in a personal printer is a smart way for college students to save time and money.

Top 6 Best Xerox Home Office Printers (2025)

Submitted by Byanka Ramos on

Are you trying to find an office printer for your home or home office? If you are, the number of home printer options on the market can be overwhelming. There are thousands, making it difficult to decide which one to choose. 

No matter the purpose, you need a reliable printer to handle all your printing needs.

Choosing the wrong printer can lead to added frustration, especially if you purchase a printer that can’t reasonably handle how much you print. 

5 Best Wireless Printers for Home Use (2025)

Submitted by Keith Metzler on

Finding the best wireless printer for your home can be overwhelming. Whether you're working from home, need to print school assignments, or just want to print family photos, you want a printer that’s both convenient and reliable. But what separates wireless printers from their non-wireless counterparts, and why should you make the switch?

The biggest difference is flexibility. Non-wireless printers require a direct connection to a computer, usually via USB or Ethernet cables, which can limit where you can place the device. 

Wireless printers, on the other hand, offer the freedom to print from virtually anywhere in your home using Wi-Fi without the hassle of cables. This not only reduces clutter but also allows multiple devices—laptops, smartphones, or tablets—to print seamlessly without needing to swap connections.

Top 5 Best Eco Friendly Printer Paper Options in 2025

Submitted by Liz Adair on

The stats speak for themselves: consumers prefer eco-friendly businesses. 

According to Forbes, 68% of millennials bought an environmentally friendly product in the last year, and 87% of consumers developed more positive images of companies that supported environmental issues.

As the millennial age group takes over the marketplace, it is important for companies to follow new market trends to capture millennial attention, and environmental sustainability is one of the big ones.

Let’s consider an example. When’s the last time you saw a Hummer on the road?

In the 90s and early 2000s, GM’s Hummer was all the rage; celebrities drove them, and GM sold multiple civilian models to a market that couldn’t get enough. 

5 Best Printer/Copier Companies in DFW (2025)

Submitted by Karla Metzler on
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You’re looking for your next printer or copier and don't know where to purchase it from.

According to data from the U.S. Census Bureau's 2020 Census, the Dallas-Fort Worth area is the fourth largest metropolitan area in the United States. If you’re from this area, you might be having trouble narrowing down your options for a printer or copier company. 

Who could blame you for feeling overwhelmed? Making a decision that involves a large sum of money can be daunting. And let's face it, printers aren't exactly pocket change.  

5 Steps to Sustainable Printing

Submitted by Liz Adair on

If you work in an office, you know how much our world still depends on printers, even in an increasingly digital age. But if going green is your goal, the good news is that sustainable printing doesn’t mean giving up your printers. Sustainable printing is about using smarter tools, making better choices, and understanding how to reduce waste without disrupting your workflow.

That matters more than ever. According to the Natural Marketing Institute, 58% of U.S. consumers consider a company’s environmental footprint when deciding where to spend their money. It’s clear that how we manage printing can have a real impact, not just on the planet, but on your bottom line and brand perception too.

6 Ways Xerox is Helping to Combat Climate Change

Submitted by Keith Metzler on

It’s safe to say that climate change is no longer a distant problem, but a threat that’s currently breathing down our necks. From disrupted supply chains caused by extreme weather to soaring energy costs and increasingly selective customers, the impact on businesses is undeniable.

In fact, the Natural Marketing Institute found that 58% of U.S. consumers consider a company’s environmental footprint before making a purchase. If a company wants to attract and retain these customers, sustainability needs to be more than just talk and be part of its everyday operations.

Here’s where our expertise comes in. At STPT, we’ve spent decades helping organizations rethink their print environments not only to save money, but also to reduce their environmental impact.

Top 5 Best Eco-Friendly Printers for Small Offices (2025)

Submitted by Byanka Ramos on

Practicing environmentally sustainable printing in the office isn’t just a selfless sacrifice for the good of the world—it can also make you more money.

Now, you may be thinking this sounds too good to be true, but let’s take a look at some facts before you click away:

♦ Fact 1: Enacting a sustainable strategy for your business can reduce operating costs by as much as 60%

This cost reduction comes from a combination of factors related to sustainable practices: increased revenue, tax incentives, increased brand loyalty, and investment opportunities. 

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