When people talk about business revenue, they usually bring up sales strategies, marketing plans, or operational efficiency. Very rarely do they point to the printer in the corner of the office. But did you know your copier or printer plays a much bigger role in your revenue than you might realize?

Printing equipment can boost your marketing impact, operational cost savings, and bring entirely new revenue opportunities. And for many businesses, the key to unlocking that value starts with understanding how your current device is functioning in the bigger picture.

We have decades of experience helping companies evaluate their printing environments. We know that the right device and strategy can directly support growth. This blog breaks everything down in simple, practical terms, so you can see exactly how your printer affects your bottom line and how to maximize your return.

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Can you say for certain whether the documents you send through your office printer are 100% secure? Printers can seem harmless, but as they modernize, they behave much more like networked computers than simple office appliances. And like computers, they’ve become real targets.

In fact, according to Verizon’s 2025 Data Breach Investigations Report, exploitation of vulnerabilities now accounts for 20% of data breaches. Even more concerning is that 22% of those attacks targeted edge devices like printers and VPNs.

In other words, printers are no longer “set it and forget it” devices. They should be active parts of your security measures, and if they’re not properly protected, they can quietly become one of your biggest vulnerabilities.

As a print vendor, we specialize in securing print environments. And as Xerox partners, we know that the right security features can make all the difference.

If only buying a new office printer were as cheap as one might hope.

Unfortunately, a high-quality printer is more expensive than one might think.

This is especially the case when you’re dealing with commercial or production-grade machines. These can easily cost thousands or even tens of thousands of dollars.

If you’ve started shopping and found the machine you need, you’re likely wondering how you’ll pay for it and what your options are.  

Fortunately, you have multiple payment options at your disposal, so you don’t have to take on such a hefty short-term business cost if you don’t have the financial means or desire to do so.   

As print vendors, we’ve worked with customers for over 35 years to help them find not just the right printer, but also the smartest way to pay for it.

Did you know that the average employee prints 34 pages a day? And of those 34 pages, 17% of them go to waste? 

That statistic, courtesy of Offix, is one of the reasons why you could be overpaying for printing.

Most businesses, schools, and organizations spend more on printing than they realize. And it’s not just paper that’s wasted; it’s also time, supplies, and avoidable service headaches.

With unmanaged printing expenses eating up as much as 3% of a company’s annual revenue, it’s clear that this is an opportunity to improve your business’s bottom line.

At STPT, we’ve spent nearly 40 years helping companies get their printing under control. And in that time, we’ve seen the same three problems crop up again and again behind inflated printing bills.

The modern office printer has evolved far beyond basic scanning and copying. It’s now a productivity hub that can automate workflows, integrate with the cloud, and tighten security across your organization.

But when every manufacturer claims their platform is “the most advanced,” it can be hard to tell who is telling the truth. Two of the biggest names are the Xerox App Gallery and Konica Minolta’s MarketPlace. Both platforms promise to streamline your workflow with customizable apps that sit right on your printer’s touchscreen.

So, how do you know which actually helps your business run smoother?

As print experts who’ve spent years helping businesses choose, implement, and support Xerox devices, we know what these app ecosystems are capable of. And while we work primarily with Xerox technology, we believe every business deserves a clear, honest breakdown to help them make the right choice.